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Timeline:
April 2022- June 2022
Role:
User Research Lead & Visual Designer
Skills
Design Sprint Process, Components, Agile Methodology
Overview:
I was the User Research Lead and the Visual Designer on the Messenger Redesign Team.
I contributed to redefining messenger as an app for simple communication in personal chats, video calls, and marketplace features.
Marketplace chats is a widely used feature on the current messenger. Now, you can manage all Marketplace Chats as a buyer and seller.
There are ways on the platform for more self-expression, including identity based questions relating to diversity and inclusion
We get it, you are a popular one. We organized chats into personal and group messages to declutter all bunched messages.
DISCOVERY
After Literature Reviews, I communicated with my team members to create early goals for our user interviews and surveys to better understand specific pain-points and experiences of the current messenger redesign.
DISCOVERY
I wanted the survey to be quick and simple so our participants would be able to answer the questions to the best of their ability. I also made sure to eliminate any biases in our questions. I questioned their familiarity with Messenger and what they use Messenger for.
Total Responses:
96
Tool:
Google Surveys
DISCOVERY
I conducted User Interviews to empathize with their current experiences using Messenger.After, I narrowed down the findings using what they Say, Feel, Do, and Think about the current Messenger
To understand the logistical applications of the app, we used sticky notes to denote our insights and to find a pattern. It helped me understand the concerns/questions from the user’s perspective.
DISCOVERY
From understanding our user’s standpoint, my team and I created a persona to narrate the experiences of how a certain user would use messenger.
"Meet Walter Rodriguez, a first-generation college student who struggles with maintaining communication with his family outside of the U.S. From learning to live alone, Walter seeks affordable options to be more financially secure. Walter is a popular kid, so he finds difficulty communicating with all of his friends at once."
SYNTHESIS
This is a sample of how we collected data and feedback from user interviews, surveys, and other SWOT analysis.
DEFINE
We stickied the notes that felt compelling to our intial user goals
Key Insight #1
Target users consists of university students who use messenger primarily for the marketplace.
Key Insight #2
There's a shared appreciation for international students who use messenger to connect with those overseas
Key Insight #3
With many friend groups, some with androids, messenger allows everyone to be in the same room altogether.
Problem Statement
IDEATE
My team and I sketched out possible solutions to address certain pain points from our affinity mapping.
This is to expand our ideations together, and communicate closely which features to focus on during our wireframes
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IDEATE
Areas to Improve on:
Wording for the Marketplace Chats is a bit confusing, Groups feature seemed to be a little redundant, Videos Feature felt a little too similar to Face-time.
FEEDBACK #1
We decided to expand the tabs to be full width, and removed clutter from the screen
FEEDBACK #2
We changed the spacings, headers, and text sizes for specific modals to reduce visual friction
FEEDBACK #3
When we iterated on new designs, there was no patterns that we followed. So, we reviewed meta's design system to replicate specific sizes and patterns for these new components.
We wanted Marketplace to organize conversations to help streamline transactions and bidding
We redefined Messenger's Rooms to make it easy for people to connect with their close ones n video and audio calls together
Redesigned landing page from personal vs group for a better experience while using Messenger chats
